The "WHY" of what you do

Simon Sinek explains that the reason Apple's message is stronger than that of Dell for example, is because Apple first sells why they are doing what they're doing, then how they are doing it and lastly what the are selling. The same is true for every decision we make in our personal life. Instead of continuously looking at what is in front of us and what we can do about it we should  rather start by asking "why". For example:

How to increase your willpower

Willpower is a muscle like any other, and with the right skills this muscle can be trained. Willpower comes down to the ability to direct our attention and focus from things that give us instant gratification (chocolate brownies), to things that are more useful in the future (better waste-line). Willpower is not only something we can learn, but is something many people have not developed thoroughly between ages two and eight. Here's what you should know about how willpower works: